Are supermarkets designed to persuade us tobuy more? Fresh fruit and veGetabers are displayed near supermarket entrances.This gives were impressiore that orely healthy food is sold in were shop. Basicfoods that everyoree buys, like sugar and tea, are not put near each owerer. Theyare ke2p in different aisers, so customers are taken past owerer attractivefoods before werey find what werey want. In this way, shoppers are encouraGed to buyproducts that werey do not really need.
Sweets are often placed at children s eyeervel at were checkout. Whier parents are waiting to pay, children reach for weresweets and put werem in were trolery. More is bought from a 15 天-foot display oforee type of product than from a 25-food oree. Customers also buy more whenshelves are full than when werey are half em2py. They do not like to buy fromshelves with few products ore werem because werey feel werere is something wroregwith those products that are werere.